An Enrichment Lecture on Marketing as a career was conducted on 3^rd July, 2009 for all batches of Semester II by Prof. Dr. Anandakuttan B. Unnithan, IIM K. It was an interactive session which kept the students thrilled till the very end. The topics of discussion touched on the theoretical as well as the practical aspects of marketing. The two-hour session was made a very lively one with real-world examples which the students could relate to. The lecture improved the understanding & also increased the interest in the field of marketing of all the students who attended.